Choosing the right real estate CRM tool can turn out to be one of the most daunting aspects to you when it comes to setting up a real estate business. And you will always find that many practitioners have tried all kinds of systems that work best for them, but still can’t figure out exactly what they need. Your Ixact Contact real estate CRM should be your silent partner in your business which provides you with the necessary tools to nurture and organize your contacts as well as relieve you from any repetitive or mundane duties. This will leave more time in your hands so that you can focus more on building your business.
But, you also need to know exactly what you want out of the real estate contact management you are about to choose and this should be your guide to choosing the right CRM for your real estate business. This article has lined up 7 factors that you can apply when looking for the right real estate CRM software for your business.
- Is the CRM compatible with the other tools you already have?
You should put a lot of focus on finding the perfect CRM that will integrate and work well with your lead generation tools. In short, ensure that it is compatible with the structures and settings you already have in the business.
- Does the CRM have robust automation features?
You want a CRM that will automate most of the work for you. Like, automate your marketing campaigns and routine correspondence which may probably be the most vital aspects of your real estate business. You can create your CRM to automate virtually anything relating to your real estate business from the buyer-seller leads to valuation requests, new listings, buyers under contract, etc.
- Does the CRM provider offer adequate support?
This is also a vital aspect that you need to look into when looking for CRM for your real estate. You need to know whether the CRM providers will offer you sufficient and adequate support whenever you run into any issues with your CRM.
- Do the CRM providers have staying power?
You will find that newer CRMs are coming up and many companies are adding state-of-the-art features as well. But what you need to look into here is whether the CRM you are going for manufacturers that are there to stay. You don’t want to end up stuck in case the company who you bought their CRM goes out of business.
- How much time can you spend learning, CRM features?
Some CRMs are super-easy to use and run some pretty basic features that won’t take up much of your time to learn. But these CRMs don’t do much. When looking for a CRM, you need to, first of all, check all the basic features you need and then you can look into all the other features.
- Will the CRM work well with everyone on your team?
You may find that each member of a real estate business is using a different CRM mainly based on the factors of the user interface, price, and the intuitiveness of the CRM software. But when it comes to choosing the right CRM for a team, then you need to look more into the user interface factor.
- Should your CRM focus on relationships or sales?
What are you looking for from your CRM? This should be your guiding question. Some people will want to look at their relationships with their leads while others are more interested in sales.